RETAIL MANAGEMENT

An introduction to Retailing

 

Overview:

Retailing encompasses the business activities involved in selling goods and services to consumers for their personal,family or household use. It includes every sale to the final consumer ranging from cars to apparel to meals at restaurants to movie tickets. Retailing is the last stage in the distribution process. 

“Retailing includes all activities involved in selling goods or services to the final consumers for personal, non-business use.” - Phillip Kotler